Portfolio – Louisa Widyanta

Digital Design

Digital Banking & Insights I contributed to multiple digital and data-led initiatives at Barclays during a pivotal period of mobile banking growth. My work spanned the Personalised Card Designer, Homeowner App, Feature Store, International Business platform, Rewards experience, and the Local Insights programme. Operating within a highly regulated environment, I…

Design System

Multi-Brand Design System Architecture The Virgin Media O2 Design System was architected from day one to support Virgin Media, Virgin Media O2 and O2 within a single scalable framework. Rather than building brand-specific component libraries, I led a tokenised approach separating structure from style, enabling one reusable system to flex…

UXUI Strategy

UXUI Strategy – Project ‘Strat Prop’ I led the UX/UI design for TalkTalk’s Strategic Proposition initiative, translating a complex business vision into a clear, customer-facing digital experience. The proposition focused on redefining how TalkTalk packaged and communicated its broadband and value offerings, requiring alignment across product, marketing, and digital touchpoints.…

Sales Optimisation

Sales Optimisation Within Virgin Media’s live revenue environment, I led performance-led UX optimisation across key funnel stages — homepage entry, checkout review, and Open Banking integration — using structured research, variant testing, and controlled validation. Homepage re-architecture prioritised early eligibility signalling and personalisation, delivering +16.21% uplift in conversion, +6.29% increase…

A Joint Venture Launch

Joint Venture Digital Launch – Project 'Purple' When Virgin Media and O2 formed a joint venture, Project Purple brought that partnership to life digitally. I led the creative direction and hands-on design of the JVCO website, launching the new bundled proposition, Volt. Operating under NDA and executive scrutiny, I worked…

Converged Platform

Converged Platform – Project 'Munro' Project Munro was a strategic initiative to establish a unified Mobile and Broadband platform following O2’s acquisition, creating the scalable foundation for a fully converged customer experience. As Senior UX/UI Designer, I led experience definition for the Day 1 internal trial release, spanning the existing…